Walkers Crinkles: A Crispy Atrocity

This email exchange with Walkers Crisps was submitted by Mark Jorgensen who has a number of other complaint letters on his his blog (link at the foot of this post).  It seems that Mark didn’t think his bag of Crinkles was quite as full as it should have been:

From: Mark Jorgensen
To: consumer@walkers.co.uk
Subject: Walkers Crinkles

Dear Customer Relations,

Firstly I’d like to offer my congratulations on your longstanding excellence in the crisp game. Your salt and vinegar flavour has been my crisp of choice for as long as I can remember. They have added a sumptuous sandwich-enhancing crunch to many a lunchtime throughout the years.

However, I would like to raise an issue of immense concern. I’m not talking about the continued use of jug-eared smug merchant Linekar in your condescending television adverts (that meerkat makes Gary look like f**king Shaft so you’re excused by proxy), nor am I talking about the ‘zany’ Cajun squirrel farrago.

My issue concerns the attached photograph of a packet of your recent ‘crinkles’ range.

The keen-eyed amongst you may be able to just about make out the tiny island of crinkled crisps bashfully nestled amongst a vast expanse of foil wrapper.

I have long been interested in some of the more colourful collective nouns for various things, notably a romp of otters, a business of ferrets, a glob of Austrians, a git of bishops or a funk of vegans. This is, however, what I can only describe as a f**k you of crisps.

Please excuse my rather coarse language but that is earnestly the impression I got from this purchase.  An insult.  I’m a passionate man particularly when it comes to crisps.  I remember once a French exchange student tried to tell me the puerile Pom Bear is a vastly superior crisp to Walkers.  I defended your honour with what I can only describe as a devastatingly executed ‘bitchslap’.  I ’m not proud of my actions, my mother was furious and being about 4 years older than me, the crisp-daft Frenchman gave me a beating of unforgettable magnitude. But on principle, I stand by my convictions.

Despite my foolhardy defense of our fine British crisp-making heritage, the night I received the above it felt like the vast Walkers Corporation were some ghoulish Fagan-like character, flinging a thimble full of gruel in my general direction for having the audacity to pay 70p for a beloved snack (Before retiring to his private chambers with a gaggle of impressionably young cockney pickpockets).

Thankfully, this was in a bar where my motive for the crisps was simply to mop up alcohol, but next time I may not be so lucky. If this was a lunchtime treat, I very much doubt whether this meagre amount of crisps would have been sufficient to fill even the most conservatively sized sandwich.

This isn’t to detract from their quality – the crisps themselves were delicious. The crinkled crisp has often been a huge favourite of mine due to the explosive pockets of flavour encased within the grooves of each crisp.  McCoys have typically dominated this market since the demise of the once-loved Frisp, but yours are up there.

Quality is usually better than quantity in most walks of life but in crisps, a carefully observed balance is pivotal.

Take Discos for example. Their salt and vinegar range are delicious, but they might as well just put a small photograph of one crisp lazily dusted with flavouring. (Don’t even get me started on their so-called larger ‘Grab Bags’).

Again, it is with great regret that I contact you in this manner, as I am a staunch advocate of your brand, but I feel I must vent my crispy disgust at this atrocity.

I would therefore like to request the following –

–       An explanation of the quality control policies of your crinkle range.

–       Remuneration of the 70p I paid for the crisps.

–       A personalised apology from one of your brand ambassadors. i.e. Linekar, Lionel Ritchie or, preferably, a signed photograph of Charlotte Church[1] nakedly frolicking in a bath of crisps like a sexy Scrooge McDuck.

Thanks in advance and I look forward to hearing from you.

Mark Jorgensen

From: thurmaston.consumer@pepsico.com
To: Mark Jorgensen
Subject: Your Unique Reference Number is – 000471190A: Your Contact About Walkers Crinkles

Dear Mark

Thank you for your recent emails regarding your purchase of Walkers Crinkles. I am really sorry that it has taken so long for us to get back to you.

It’s really disappointing for us to learn that your Crinkles packet contained few crisps – all of our packets are filled to weight, and hence this packet should have topped 32g.

Sadly, without the pack coding, it is very difficult to fully investigate the nature of this complaint but we do appreciate that your purchase was not of the quality you’d expect from us. We have therefore, noted your feedback on this particular pack for our Plant Teams to review as part of their ongoing quality evaluations.

I do hope that you have no further concerns with any of our products, however, should this not be the case, we would appreciate your help in sending the unsatisfactory product back to us at the following Freepost address or please do not hesitate to call us on our freephone number 0800 274777.


In the meantime, if you would like to let me have your full postal address I will be more than happy to send you out some Walkers vouchers, with my compliments (unfortunately the photograph of the lovely Charlotte Church isn’t so easy for me to arrange)

I look forward to hearing from you


Customer Services

From: Mark Jorgensen
To: consumer@walkers.co.uk
Subject: Your Unique Reference Number is – 000471190A: Your Contact About Walkers Crinkles

Hi Sue,
Thank you for the email and I accept your sincere apologies for the delay. I apologise for sending a secondary email, I can be a little impatient at times and I am trying to make sure I address this. But as my brother once said as a child impishly awaiting Christmas morning “if I’m patient I can’t have it NOW”.

I’m pleased that you will take on my feedback.  I would be loathed to think that collectively we couldn’t use this tragedy which has befallen me to ensure that no one else will suffer a paltry crisp fiasco in the future.  If your Plant Team does require any feedback/input regarding the quality procedures then I would be happy to offer this on a consultancy basis in exchange for either Charlotte Church, or a nominal fee of a pre-agreed quantity of crisps. Let me know anyway.

Thank you for your very kind offer of some vouchers (and your compliments, naturally), my address is –

Flat 3



Is there any room for negotiation on the Charlotte Church thing? I could contact her and request the picture and say that you said it was ok?

Crispy wishes,

Mark Jorgensen

From: thurmaston.consumer@pepsico.com
To: Mark Jorgensen
Subject: Your Unique Reference Number is – 000471190A: Your Contact About Walkers Crinkles

Dear Mark

Thank you for your recent email reply and for providing me with your address details.

I will be popping some Walkers vouchers into the post for you this evening – the amount of these will lend themselves more to be spent in a supermarket (maybe for a few multipacks of Crinkles?)

Spend them as you see fit and enjoy



Customer Services

P.s Incidentally the dictionary definition of impatience reads ‘intolerance of anything that thwarts, delays, or hinders’ – so not always a bad trait.

And still no luck with Charlotte.


[1] Charlotte Church is a voluptuous singer and TV personality from Wales.  Everybody from Wales can sing but Charlotte also has a very impressive chest which may be why she became famous.  That doesn’t explain why Tom Jones became so famous though.

To read more of Mark’s letters, visit his blog at :  http://markjorgy.wordpress.com/


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3 thoughts on “Walkers Crinkles: A Crispy Atrocity”

  1. please could you add bovril to your flavour of crisps as i had them when you made them on a trial basis and i loved them then you did not do them any more please would you do them again as i would like to see them i don’t buy crisps anymore as i only like bovril flavour so please could you help me like crisps again and please could you add another it is barbecue sauce flavour as you used to do them aswell

  2. Dear ‘Dear Customer Relations’,

    I delight in all manifestations of comedial excellence and so it was that when I stumbled across your excellent tome, my plentiful belly did sorely rock like a proverbial oversized jelly when considering it’s contents. Jolly good show.

    However, it is behoven upon me to note that there is no facility for my good self to become a friend of your publication. There is no blog roll to be found. As a result whilst I have taken it upon yourself to add your name to mine, there appears no facility for reciprocation.

    A lesser man than I might, of course, be driven to churlishly refuse to spread your name across the blogosphere as you will not be spreading mine. But no. I am muchly above such things. I am a towering intellect of the world of blogging and have my public image to consider. Rather like your good self.

    I shall not, therefore, say ‘Go f**k thyself’ but rather keep up the jolly good work. And should you not do so then I shall descend upon you from a great height like three and a half ton of wet cow shit.

    May the farce be with you,



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